Why Should I Hire a Writer? It's Not Hard to String Along Some Words....

You're right; it's not hard to string along some words. But what are the words? Are they just a bunch of incoherent babble you put together hoping to sound professional and knowledgeable? Are they empty, meaningless words with a bunch of keywords you use on a daily basis? Are they a bunch of long-winded industry words no one who isn't in your field would understand?

In my opinion, as someone who knows how to be a customer and who has been trained to write for consumers, writing isn't exactly for the purposes of making yourself sound knowledgeable in your product or service, it's about making people understand your product or service. It's about writing (ie: speaking) in a way that makes you seem knowledgeable without confusing your audience, it's about making them feel comfort in asking you for help or in purchasing a product. Although writing is mostly subjective (everyone has their own style and preferences), moving words around without changing the meaning can make a huge difference in how your present yourself as a business.

Here is an example of what I mean:

​Now, again, I'm not trying to make anyone feel bad; you don't know what you don't know, but this is the difference between writing something for your own business - for which you are very close - and allowing someone who does this professionally do it.

As a side note, I wanted to point out that her slogan, or motto, for her business was:

The only way to do great work is to love what you do.

​​This statement could not be more true, however, that's not what a slogan is, or should be. A slogan should be a motto or phrase associated with a business and what it does. For example, mine is "So you can focus less on the behind-the-scenes and focus more on life" because I want my clientele to understand that my goal for working with them is to make their lives easier, to allow them to focus more on their passion, than the intricacies and nuances of advertising, marketing, and procedures.

Thus, still using the general idea and pulling from other little phrases she'd written here and there, I came up with this slogan: ​

​"My business is your business. My passion is your peace of mind"​

Now, I won't go into why all of this works for a business like hers because this isn't marketing class, but there are some key elements in there that will make people think that hiring her will make their lives easier, and "peace of mind" is a very comforting phrase.

​I could go on for days as to why it's smart business to hire a professional writer rather than cheap out and try to do it yourself, but I think you get the gist And, please, if your first language is not English, but you're creating English copy or content, at least get someone to proofread your content before publishing. Unfortunately, although this is unfair, but still accurate, if you have language or grammar errors in your content or copy, it makes you look sloppy as a business owner - either you don't pay attention to detail, you don't take the time to read through your content before publishing, or you just don't care; all of the above are bad for business. Have you ever gone onto the Apple store website and seen a typo? Probably not.